Digital Marketing 1

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Digital Marketing 1

A unique and innovative course aimed at you who want to acquire useful skills in strategic digital marketing decisions.
A theoretical training to learn about the whole landscape of the main online tools such as website, e-commerce, blogs and social networks.
A practical part will follow, helping you identifying your own USP (Unique Selling Proposition) and creating a dedicated page that will be published on the official website of Torrefazione Portioli.


With the Digital Marketing 1 course, you will be introduced to the digital world with a first theoretical part. You will know the main online communication tools and you will be able to understand which are the most suitable channels, to promote your business online.
Short exercises will follow to practice what you have learned.


  • Definition of Marketing, Brand and Identity
  • Main online tools: website, e-commerce, blog and social networks
  • Exercises in analysing your own digital channels
  • Introduction to Store Locator preparation and identification of the USP (Unique Selling Proposition)


  • Location: Portioli Academy
  • Speaker: industry expert consultant
  • Participants: min 10 max – 15 people
  • Duration: 1 day, 9 a.m. – 1 p.m. and 2 p.m. – 5 p.m.
  • Price: €149


  • Lunch
  • Summary of course topics and concepts
  • Photo book
  • Material needed by the student:
  • Training materials (State-of-the-art smartphone or tablet)
  • Google account

Not included:

  • What is not expressed above

Product Sheet:

  • Payment at the time of registration by bank transfer and balance within 5 working days of the course date
  • In case of cancellation within 5 working days from the date of the course, full refund of deposit on your method of payment or possibility of moving to the first available date according to the organization
  • The organization reserves the right to change course dates in case of unforeseen circumstances



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