You will be introduced to the fascinating world of digital marketing through a general overview of the main online tools, with identification of the target audience to address.

Content:

• Definition of Marketing, Brand and Identity
• Main online tools: website, e-commerce, blog and social networks
• Exercises in analysing your own digital channels
• Defining audiences, targets, clusters, buyer personas, guided exercises
• Negative reviews and handling criticism, guided exercises
• Features:
• Location: Portioli Academy
• Speaker: industry expert consultant
• Participants: min 10 max – 15 people
• Duration: 1 day, 9 a.m. – 1 p.m. and 2 p.m. – 5 p.m.
  Price: €200

Included:

• Lunch
• Certificate of competency
• Summary of course topics and concepts
• Photo book
• Material needed by the student:
• Training materials (State-of-the-art smartphone or tablet)
• Google account
• Not included:
• What is not expressed above

Product Sheet:

• Payment at the time of registration by bank transfer and balance within 5 working days of the course date
• In case of cancellation within 5 working days from the date of the course, full refund of deposit on your method of payment or possibility of moving to the first available date according to the organization
• The organization reserves the right to change course dates in case of unforeseen circumstances