If you are a coffee dealer or have a café, you will know how crucial it is to offer your customers the best coffee possible. Coffee is a worldwide popular drink, and perfect preparation is an art that requires specific knowledge and skills. That is why Accademia Portioli offers a series of specialised courses to help you improve your business and meet the needs of your customers.

Espresso Experience Course

The heart of any good coffee is the perfect espresso, and Portioli Academy Espresso Experience Course will teach you exactly how to make it. This course is spread over two days of in-depth training, with an initial theoretical part covering the history of coffee, its botanical and geographical origins and harvesting methods.

You will learn the ‘5 M’s’ and ‘5 L’s’ for coffee selection and the main features of professional coffee machines.

The practical part of this course is just as important. You will learn how to prepare and serve the perfect espresso and cappuccino, handling the daily challenges that can arise in your café. At the end of the course, you will take a theoretical and practical test to measure your progress. The two-day training will provide you with the essential knowledge to turn coffee into an art.

Sensory Coffee Skills course

A good barista not only knows coffee but can also appreciate its sensory details. Portioli Academy Sensory Coffee Skills Course will immerse you in the world of coffee, teaching you to recognise and classify the aromas of different origins and blends.

During the course, you will have the opportunity to taste coffees from the most prestigious plantations and participate in real blind tastings. You will learn about different extraction methods, including methods such as filter, espresso, French press and much more. In addition, the course will also cover topics such as chocolate, tea and infusions, helping you to serve your customers a range of delicious beverages.

In the final part, the course will cover the equipment required for a professional barista. At the end, a theoretical and practical test will allow you to assess your success. This course will help you develop a refined palate and a comprehensive understanding of coffees and related drinks.

Introduction to Digital Marketing

The coffee world is becoming increasingly digital, and Portioli Academy Introduction to Digital Marketing course is here to prepare you to navigate this new reality. This course offers a theoretical approach to digital marketing, covering tools such as websites, e-commerce, blogs and social networks.

The practical part of the course will guide you in the creation of your Unique Selling Proposition (USP) and the creation of a dedicated page on the official Portioli Company website. This will provide you with the necessary skills to promote your dealership online effectively.

This course is designed to help you understand the main online communication tools and how to use them to promote your business. You will be able to apply what you learn in a practical way, opening up new opportunities for your dealership.

Coffee Photography

Another valuable course offered by the Portioli Academy is Coffee Photography, designed to elevate the way you present your offer on social media and beyond. This course focuses on creating eye-catching visual content using your smartphone. During the sessions, you will be guided through the fundamentals of coffee photography, focusing on image composition, use of lighting and framing to tell the story behind each cup of coffee. With an emphasis on post-production and visual storytelling, you will learn how to create engaging and impactful images, perfect for communicating your experience on digital platforms.

Digital Marketing 2

Accademia Portioli also offers an advanced Digital Marketing 2 course, designed to expand your skills in the field of online promotion. This course deepens your understanding of social media advertising campaigns, focusing on how to create and distribute effective content on platforms such as Facebook and Instagram. You will be guided through content planning using the Digital Editorial Plan (DPP) and implementing strategies to increase the visibility of your business. At the end of the course, you will be able to evaluate your achievements through a final test that will measure your level of learning and acquired skills.

The importance of Portioli Academy courses

Attending courses at our Portioli Academy will not only provide you with the skills and knowledge you need to excel in the coffee industry but will also give you access to a world of experience and support. Industry professionals will guide you through every step of the learning process, sharing their knowledge and expertise with you.

Moreover, courses at our Portioli Academy are not only limited to coffee preparation. They also offer courses in marketing and coffee photography to help you promote your business online. This comprehensive career path will make you more confident in your daily work, preparing you for future challenges and the demands of an increasingly informed customer base. At our Portioli Academy, the art of coffee blends with the power of digital marketing, creating a powerful combination to grow your business. Don’t miss this unique opportunity to develop your skills and take your coffee dealership to the next level.

Join our Portioli Academy and discover how to improve your business today!