2024 Portioli Calendar presents the collection of Portioli products and promotions through daily moments in which beverages from the world of coffee are usually consumed. A nice idea to talk also about “Portioli Moments”, leaving free the imagination to find oneself in moments and places in some of the States where the Portioli and Gime Brands are present.

Each image in this calendar tells a story that goes beyond the simple act of drinking a hot beverage.

Portioli in all its fields has always shown interest in innovation without forgetting tradition. This is why we decided to make the 2024 calendar using artificial intelligence but with a traditional approach, to give an example of how AI can be a working tool and not a way to replace our thinking. Portioli collection products are real, photographed in the traditional way with real lighting. Only the prompts, i.e., phrases inserted to generate images, have been written to generate a place, with a light, a context that would suit the real images taken in the studio, and then put it all together in a single image.