Digital Marketing 2

Home » Digital Marketing 2

Digital Marketing 2

During the course, you will acquire the skills needed to create content and publish it effectively on the main social networks of your business.
In particular, we will talk about the different types of content: text, video, photos, graphics, reels etc. and we will see together how to plan and publish them through the Ped (digital editorial plan).
We will continue the course by talking about social media ad campaigns to increase your visibility and their management on FB and IG.
The course will end with a final test that will allow you to understand the goals you have achieved.



23 - November 2023
09:00 - 17:00


We will see together how to schedule and post different content on Facebook and Instagram. You will understand how social ad campaigns work and learn how to properly interact with communities and respond to negative reviews.


  • Content marketing: how to create effective content for social media
  • Identifying the target audience
  • Types of content: text, video, photos, graphics, reels etc.
  • Ped: planning and distribution of content through the Digital Editorial Plan
  • Advertising investments on Fb and IG: reaching the right audiences
  • Positive and negative reviews: how to respond and handling criticism with guided exercises


  • Location: Portioli Academy
  • Speaker: industry expert consultant
  • Participants: min 10 max – 15 people
  • Duration: 1 day, 9 a.m. – 1 p.m. and 2 p.m. – 5 p.m.
  • Price: €149
  • Material needed by the student:
  • Training materials (State-of-the-art smartphone or tablet)
  • Google account
  • Access to your Facebook and Instagram business pages


  • Lunch
  • Certificate of competency
  • Summary of course topics and concepts
  • Subscription to the newsletter dedicated to dealers
  • Monthly submission of dedicated posts for your own social networks

Not included:

  • Whatever is not expressed above

Product Sheet:

  • Payment at the time of registration by bank transfer and balance within 5 working days of the course date
  • In case of cancellation within 5 working days from the date of the course, full refund of deposit on your method of payment or possibility of moving to the first available date according to the organization
  • The organization reserves the right to change course dates in case of unforeseen circumstances



Go to Top