Moreno Portioli

“If I think back to my family and our origins, we have always been “raw materials processers”: my father and grandfather, of Mantuan origins, ground wheat and corn. Around 1950 they moved to Milan, and my father started to sell Ati tea, which was famous and widespread at the time. He shuttled from Milan to Genoa to resell tea in Milan, that was full of groceries. He shuttled from Milan to Genoa to resell tea in Milan, that was full of groceries. At that time, a lot of loose coffee was sold: my dad took the opportunity to become passionate about coffee until he decided to buy a bar in via Eustachi together with my grandfather with a roasting machine attached. From there they began to market coffee in grocery stores, but also approaching the Ho.Re.Ca channel, or bar channel, and then they started a sort of specialization. Things were going quite well and my grandfather decided to move the whole family to Milan, with other two brothers. Together with them he expanded the company, that was already called Torrefazione Portioli, by buying a building in via Boncompagni. It was the late Sixties.

Foto_Moreno
Foto_Mattia

Mattia Portioli

“I think I have brought to the Company the value of being able to keep what my father has cultivated during the generational transition. Like the sponsor of the work that has been done in the family. Sometimes we have to change things to show that you know how to do. But if something works well, one should have the ability and the humility to acknowledge it and keep the path that has been done without distortions for the sake of one’s ego, leading to innovation at all costs. I have dealt with all steps: from unloading coffee, to loading reels, packaging, roasting, moving the pallets of sugar. It is a fact of fundamental professional education; when you need to monitor a process, you can study to understand how to best optimize it, but you must first know how it actually works.

Sarah Portioli

“A feminine touch, a different sensitivity, a different point of view: these are the values ​​that I think I bring as an added value. We are a great team, we have a great story that speaks Family. A story that precedes and accompanies us, whose values ​​of coherence, distinction and belonging are strongly shared. In a fast and frenetic market, a feminine approach can be strategic: women get used to untangling themselves and tackling multiple issues at once, several different challenges, primarily being women, mothers, managers. This is what I experience each day in our company, with passion and determination, with choices and priorities.

Foto_Sarah

Portioli

Portioli

“A 360° service company creating quality and answering all questions.
Service is meant to our dealers, our bar owners and bartenders.”

  • 1958

    1958

    Livio and Giorgio Portioli buy a bar in via Eustachi, 22, Milan, with a wood-fired roaster

  • 1962

    1962

    Given the positive feedback, they decide to expand by buying a building in via Boncompagni 36, Milan: about 1,000 square meters occupied by Vittoria roasters, which are larger and no longer using wood

  • 1972

    1972

    Moreno Portioli joins the company, starts roasting and tasting the various blends. It is the start of his love and passion for coffee

  • 1988

    1988

    Moreno, together with his father Giorgio, continues the family business. Due to space needs, Torrefazione Portioli moves its headquarters to a plant 4 times larger and technologically more advanced in Caleppio di Settala, province of Milan

  • 1997

    1997

    Sarah Portioli takes her first steps in the company in the accounting department

  • 2003

    2003

    Birth of GIME – Gruppo Italiano Macchine Espresso

  • 2005

    2005

    Mattia Portioli starts working in the warehouse of the company

  • 2012

    2012

    The second plant is inaugurated in Tribiano, province of Milan. The plant dedicated to the storage of goods and the back office, supporting the main office in Caleppio di Settala.

  • 2018

    2018

    An area of 35,000 square meters is purchased in Zelo Buon Persico, province of Lodi. The two plants come together in a single technologically advanced plant with an eye to the environment.

FOR FURTHER INFORMATION CONTACT US

PER MAGGIORI INFORMAZIONI

CONTATTACI

Moreno Portioli

"If I think back to my family and our origins, we have always been “raw materials processers”: my father and grandfather, of Mantuan origins, ground wheat and corn. Around 1950 they moved to Milan, and my father started to sell Ati tea, which was famous and widespread at the time. He shuttled from Milan to Genoa to resell tea in Milan, that was full of groceries. He shuttled from Milan to Genoa to resell tea in Milan, that was full of groceries. At that time, a lot of loose coffee was sold: my dad took the opportunity to become passionate about coffee until he decided to buy a bar in via Eustachi together with my grandfather with a roasting machine attached. From there they began to market coffee in grocery stores, but also approaching the Ho.Re.Ca channel, or bar channel, and then they started a sort of specialization. Things were going quite well and my grandfather decided to move the whole family to Milan, with other two brothers. Together with them he expanded the company, that was already called Torrefazione Portioli, by buying a building in via Boncompagni. It was the late Sixties.

From raw material processing they approached the production systems: roasting no longer took place with wood, and they bought the first new systems: a Vittoria roaster. All this continued until I entered the company at the age of 24-25 and took the route… the same that my children would take years later. This means dealing with a bit of everything, starting from production. And for me it was love at first sight: my love for coffee began with roasting. I tasted coffee, I changed the types of single origins, I reroasted, I tested times and temperatures and then I tried the blends. And I understood that it was passion, extreme satisfaction, the same as today. The company began to grow in via Boncompagni. We were reaching about 250 quintals of coffee per month. At that point, my dad made me totally responsible for the company, becoming a partner. A couple of years after joining the company - I don't remember well but it was around the end of the 1970s - submitted one of my plans to my dad: to spread the quality of the Italian espresso around the world. An ambitious project, but my dad believed in it, he saw with my own eyes the potential I saw. Then in 1986, the large investment: we would move from via Boncompagni in Milan to an area to be built, a bare land in via Cerca in Caleppio di Settala, a strategic position just outside the city but close to the most important hubs; a little less than 10 years after the presentation of my project we started to build the new headquarters, and in 1990 we inaugurated a plant four times larger than the previous one, technologically more advanced, with a somewhat arduous, optimistic step. And so, after the headquarters, the advanced plants needed a system to make it happen. Important for me was a meeting, but most of all it was a father-and-son chat in which my dad told a sentence, which became a motto that has always accompanied us and is more true than ever: MEN TRANSFORM IDEAS INTO REALITY. A few days later, at a dinner, met the right man, who became a precious collaborator for me. Together we started our system, an innovative sales process at the time: sales through dealerships.

Success was determined by an extremely important logic, based on business ethics, respect for others and courageous choices, which multinationals made: no discount rates, but a single price list for everyone. And today we are proud to have a sales network that is strong in values and business principles.

The path followed by Torrefazione Portioli in more than 60 years has been beautiful and innovative, and has handed down over time the sense of our tradition. Each change was an evolution, never an upheaval. We have worked and still work keeping alive the values of our brand, keeping them with talent and humility."

Mattia Portioli

"I think I have brought to the Company the value of being able to keep what my father has cultivated during the generational transition. Like the sponsor of the work that has been done in the family. Sometimes we have to change things to show that you know how to do. But if something works well, one should have the ability and the humility to acknowledge it and keep the path that has been done without distortions for the sake of one’s ego, leading to innovation at all costs. I have dealt with all steps: from unloading coffee, to loading reels, packaging, roasting, moving the pallets of sugar. It is a fact of fundamental professional education; when you need to monitor a process, you can study to understand how to best optimize it, but you must first know how it actually works.

A key aspect is the human factor, the system has no relevance, especially if you have a role of responsibility towards people, collaborators and customers. You have to learn to be a human resource collector: you have to be more psychologist than manager.

Among the various functions I held in the company, there has been a period in which I was lucky enough to travel all over the world. I have discovered the various markets - I would have many stories to tell - and what’s best is that, while exploring and traveling, you can try to understand a culture, to outline the different nuances and argue that at the end of the day the world is actually a village. There are differences, and the ‘Espresso’, which is a Made-in-Italy product, has to be adapted to the various habits. I think that the company, though professing the "Espresso", still has a product which can easily be used and transformed according to different methodologies. We are an Italian company, an Italian brand, but we don't necessarily have to talk exclusively about Espresso."

Sarah Portioli

"A feminine touch, a different sensitivity, a different point of view: these are the values ​​that I think I bring as an added value. We are a great team, we have a great story that speaks Family. A story that precedes and accompanies us, whose values ​​of coherence, distinction and belonging are strongly shared. In a fast and frenetic market, a feminine approach can be strategic: women get used to untangling themselves and tackling multiple issues at once, several different challenges, primarily being women, mothers, managers. This is what I experience each day in our company, with passion and determination, with choices and priorities.

My process? None excluded, of course! I did not unload the coffee bags, but I started from the accounting of sales or returns, the inspections of vans' unloading, the daily stories of deliverymen, of Italian and foreign salesmen, to the definition of internal procedures and processes, and the selection of suppliers. This mix of experiences, together with feasibility and sustainibility analyzes, is still our lifeblood today; it gives rise to the most beautiful ideas resulting from listening to the market, to the rumors. It is on this basis that we communicate and market a brand that aims at telling the values ​​of a product and the people behind it, that aims at sharing them with those who have chosen us and we meet every day on a cup of Portioli coffee."