“If I think back to my family and our origins, we have always been “raw materials processers”: my father and grandfather, of Mantuan origins, ground wheat and corn. Around 1950 they moved to Milan, and my father started to sell Ati tea, which was famous and widespread at the time. He shuttled from Milan to Genoa to resell tea in Milan, that was full of groceries. He shuttled from Milan to Genoa to resell tea in Milan, that was full of groceries. At that time, a lot of loose coffee was sold: my dad took the opportunity to become passionate about coffee until he decided to buy a bar in via Eustachi together with my grandfather with a roasting machine attached. From there they began to market coffee in grocery stores, but also approaching the Ho.Re.Ca channel, or bar channel, and then they started a sort of specialization. Things were going quite well and my grandfather decided to move the whole family to Milan, with other two brothers. Together with them he expanded the company, that was already called Torrefazione Portioli, by buying a building in via Boncompagni. It was the late Sixties.
“I think I have brought to the Company the value of being able to keep what my father has cultivated during the generational transition. Like the sponsor of the work that has been done in the family. Sometimes we have to change things to show that you know how to do. But if something works well, one should have the ability and the humility to acknowledge it and keep the path that has been done without distortions for the sake of one’s ego, leading to innovation at all costs. I have dealt with all steps: from unloading coffee, to loading reels, packaging, roasting, moving the pallets of sugar. It is a fact of fundamental professional education; when you need to monitor a process, you can study to understand how to best optimize it, but you must first know how it actually works.
“A feminine touch, a different sensitivity, a different point of view: these are the values that I think I bring as an added value. We are a great team, we have a great story that speaks Family. A story that precedes and accompanies us, whose values of coherence, distinction and belonging are strongly shared. In a fast and frenetic market, a feminine approach can be strategic: women get used to untangling themselves and tackling multiple issues at once, several different challenges, primarily being women, mothers, managers. This is what I experience each day in our company, with passion and determination, with choices and priorities.